Fashion Photography

Application

Fashion photography is a type of photography generally devoted to displaying items of clothing and other things in fashion. Fashion photography is most often used for advertisements or fashion magazines such as Vogue, Vanity Fair, or Allure. Over it's time, fashion photography has developed its own aesthetic in which the clothes and fashions are made to stand out by the presence of exotic locations or accessories.

Photography was developed in the 1830s, but the earliest popular technique, the dauerrotype was not usable for mass printing. Come 1856, Adolphe Braun created a book containing roughly 288 photographs of Virginia Olodoini, Countess di Castiglione, making her the first fashion model.

Context

In the first decade of the 20th century, advances in half tone printing allowed fashion photographs to be featured in magazines. Fashion photography made its first appearance in French magazines such as La mode practique. Condé nato took over Vogue magazine and also contributed to the beginnings of fashion photography.

AS an audience we are presented with this type of photography when shopping for clothes, or looking at magazines. fashion photography is often used to try to sell us something.

Techniques

Fashion Photography is distinctive, in most of this type of photograph there will be an elaborate object or background there to make it all look more appealing and glamorous. Also when taking this type of photo a photographer could throw away hundreds of images because only one is deemed the perfect picture.